Hello.

I’m Daniele Cusentino — a copywriter and conversation designer with a strong foundation in content strategy, UX writing, and editorial systems. I specialize in turning complex ideas into clear, human language that works across campaigns, products, and everyday customer touchpoints.

I’ve spent years concepting platforms, headlines, scripts, and long-form editorial for one of the largest grocery retailers in the U.S., while also shaping the content standards and conversational systems that keep those experiences consistent at scale. My work blends strategic thinking, human voice, and AI-supported creative workflows to build ideas that are both expressive and structurally sound.

If you need brand language and product content that holds up across channels, systems, and real-world constraints, let’s chat.