Learning • February 2026

Notes, Flowcharts, and 75 Minutes of Pressure

Earning my CXD2 certification wasn’t just about passing a test. It changed how I think about structure, persuasion and conversational systems.

Learning • February 2026

I Read 20,000 Words About AI Risks and Now I'm Worried (Here's Why You Should Be Too)

A copywriter reads a 20,000-word essay about AI's existential risks and continues to realize the small stuff we're worried about is pretty much missing the point entirely.

Learning • December 2025

I Built a Portfolio Chatbot (And Learned a Lot Along the Way)

I’ve been quietly working on a new experiment on my portfolio site, and I think I’m finally ready to talk about it. I built a small portfolio chatbot!

Photo by Anna Shvets on Pexels

Learning • December 2025

AI Panic and Misdirected Fear: Notes from a Public LinkedIn Series

This blog post grew out of a short series I started writing on LinkedIn. I didn’t plan it as a formal project. I was just reacting in real time to how conversations about AI keep collapsing into panic, moral judgment and oddly specific "tells."

Learning • November 2025

I Asked AI for a Thanksgiving Prompt. Ended Up Writing My Stress Dream.

It’s the day before Thanksgiving and I’m taking a quick break from a crazy project currently happening at work. How? By asking AI for a writing prompt and then running with it.

Learning • November 2025

I Fed Trader Joe’s Parking-Lot Complaints Into an AI Model. The Results Were Unhinged.

AI takes something ridiculously human — Trader Joe’s parking-lot misery — and turns it into patterns, personas and visual chaos that reveal why we laugh about it in the first place.

Learning • October 2025

Using AI to Turn Trend Overload into an Editorial Roadmap

Every fall, my desktop turns into a trend-report graveyard — PDFs from Whole Foods, Conagra, and every forecasting firm fighting for my attention. This year, I handed the chaos to AI. In minutes, ChatGPT helped me turn hundreds of pages of data into five clear editorial pillars for 2026. The result? Less overwhelm, more insight — and a living roadmap for smarter, story-driven content planning.

Photo by Markus Winkler on Pexels

Learning • October 2025

A Copywriter Walks Into ChatGPT: Lessons from Testing Prompt Frameworks

A few days ago, the Superhuman newsletter mentioned a free AI Workplace Proficiency Course, and I figured, why not? It looked like it covered things I already knew. Turns out, I didn't know everything.

Photo by Google DeepMind on Pexels

Learning • October 2024

Prompt Engineering with Tree of Thoughts

I'm learning about zero-shot, few-shot and chain-of-thought prompting techniques, but the one that really intrigued me was the tree-of-thoughts.

Learning • September 2024

Prompt Engineering with Pentagram Framework

Last week, I watched Alina Zhang’s LinkedIn Learning class, “Build Your Own GPTs.” Learning the pentagram framework was helpful for me to remember when structuring and training my prompt to provide more accurate responses.

Learning • August 2024

Adobe Firefly

This week, I learned more about Adobe Firefly.