Client: Kroger Health

Role: Concept Lead and Copy Director

Project: Building on three years of standout performance, the next evolution of Kroger Health’s partnership with Cincinnati Bengals quarterback, Joe Burrow, transforms a sponsorship into a story about everyday resilience and progress. Through multiple brainstorms, my concept emerged as the lead creative direction for the campaign. I refined its voice and continuity across video, website ads and out-of-home storytelling — ensuring every moment feels human, purposeful and unmistakably Kroger.

Details: The newest Kroger Health + Joe Burrow campaign is now expected to launch in 2026. Its release was delayed, and this page will be updated once the new work is live. In the meantime, the materials below show an earlier campaign as an example of how this partnership has come to life in market.